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The New Monini Commercial receives an award

04 Ottobre 2012

The New Monini Commercial receives an award




The Monini commercial wins the Premio Nazionale TP Emanuele Pirella - National Award 2012 The creative team lead by Lorenzo Marini on the top step for the "Film" category.

First place at the 2012 edition of the Premio Nazionale TP Emanuele Pirella - National Award 2012, "Film" category. This is the prestigious recognition that the award judges sponsored by the Italian Association of Advertising Professionals have given the new Monini TV campaign created by Lorenzo Marini Group, on air since June 2012.


Dedicated to the unforgettable copywriter Emanuele Pirella, the National TP Award, aims to stimulate and leverage the talent of those working in the field of advertising. And a team of undisputed talented "artists" have been brought together by Lorenzo Marini to interpret and give new shape, sound and light, to Monini olive oil art. Yann Malka's intense direction, the enchanting foods carved by masters of Siam Carving Academy in Bangkok, sensual voice by the actress Roberta Pellini and the elegant piano solo composed by Mariella Nava. These are the "talents" chosen by Lorenzo Marini and his creative team, translating into images, music and words a creative simple and elegant concept: the ability of Monini's extra virgin olive oil to turn every dish into a work of art.

Just as the Monini family has done in nearly one hundred years of experience in the high quality extra virgin olive oil world, transforming the old olive oil "know-how" into a real art.

These are the few but effective elements that convinced the jury of Marketing Directors and Communication Managers at some of the most important Italian and foreign companies gathered for the occasion by the Association TP to give this little "masterpiece" of 30 seconds produced by the Lorenzo Marini Group and Monini the coveted recognition.

''Associate our name with that of the unforgettable Emanuele Pirella through this award is something that fills us with pride and satisfaction" says Maria Flora Monini, Image Management, Communications and External Relations for Monini, " And we are enthusiastic about this great success obtained as a result of the intense work carried out with the Lorenzo Marini team. It is a sign that our communication has that recognisable mark of quality that characterises all of our products".

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