Horizon 2030

Certify the high quality of our Made in Italy products.
OUR COMMITMENT

To certify all our products of Italian origin with the Consorzio Extravergine di Qualità We want to convey the high quality of Monini extra virgin olive oil to you in the best possible way, by certifying its Italian excellence and generating value for the entire Italian olive oil chain.

The value of a label

We are determined to communicate the quality of our extra virgin olive oil in a simple and transparent way, by converging all the passion, experience and competence that has distinguished us on the market for 100 years, in a single certificate. CEQ, Consorzio Extravergine di Qualità certification, defines and guarantees the parameters of a high quality extra virgin oil, while ensuring its characteristics are maintained throughout its entire shelf-life.

We certify high Italian quality

We began by certifying a selected range of products, starting with our GranFruttato, Bios and Amabile oils, with the aim of extending CEQ superior quality certification to 100% of our products of Italian origin by 2030.

Today

CEQ certification of Selezione Italiana products

TOMORROW

Certify all our products of Italian origin

Why this is important

01WORKING TOGETHER FOR QUALITY

We apply the same care and mastery required in farming to extraction at the mill, storage packaging and distribution. There is no other way to guarantee high quality standards for you, from field to shelf, in compliance with rules defined by the CEQ, Consorzio Extravergine di Qualità.

02THE VALUE OF ITALIAN OLIVE OIL

Today the historic primacy of Italian production is faced with a radically changing international scenario, rich in apparently competitive producers. As a pragmatic response, we are committed to providing extra virgin olive oils that live up to increasingly high quality standards.

73%

Italian millennials willing to pay more for sustainable food items

61%

Italians pay attention to the origin of foods (53% in Europe)

2 out of 3

items marked as top-class Italian products sold abroad are fake

8%

of Italy’s GDP: the value of agri-food exports in 2018

905 million

euros: the value of Italian olive oil exports in 2018

91%

Italians who prefer extra virgin to other olive oils

CEQ Certification

Through sample checks on finished products on the market, the Consorzio Extravergine di Qualità (CEQ) protects and guarantees the distinctive properties of quality extra virgin olive oil. Failure to meet CEQ standards, verified by means of physical-chemical analysis in International Olive Council approved laboratories, determines product recall. Specifications ensure the organoleptic and nutraceutical characteristics of products are maintained for their entire shelf-life; this decision is an opportunity for defining shared objectives and procedures with large-scale retail.

Sustainable inside and out
In the bottle On track to reaching the target

Sustainable inside and out

We aim to transcend superfluousness to protect the essential, by rethinking our production models and enhancing their fluidity, efficiency and environmental friendliness.

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