Horizon 2030

Enhance our transparency by sharing all steps in the supply chain.
OUR COMMITMENT

We want to increase the traceability of our products by investing in blockchain technology. We want to make every step in our process transparent, to renew and consolidate your trust in the excellence and superior quality of Monini products.

More transparency for our consumers

We are continuing to invest in managing the safety and traceability of our products. The aim? To ensure each consumer can source full details of our olive oil’s journey, simply by scanning a QR code on the bottle.

100% Made in Italy, etico e sostenibile

Our labels will also become windows onto production and processing methods, bringing transparency to our ethical standards and our commitment to environmental sustainability.

Blockchain security

We will enhance the traceability of our products through blockchain technology The inalterability of information guaranteed by this technology is a key element for the operators in our supply chain and for our consumers, with whom we aim to build an increasingly solid relationship, grounded in 100 years of trust.

TODAY

Product traceability of Selezione Italiana products

TOMORROW

Blockchain traceability of 100% Italian products and some EU products.

Why this is important

01WHY WE TRACE OUR FOODS

Before reaching our table, each food product goes through different steps, from production, processing to distribution. Tracing its journey boosts chain efficiency, with the optimisation of data and information.

02MINDFUL CONSUMERS AND TRASPARENT LABELLING

When we buy a product, we are increasingly discerning as to its provenance and characteristics. For edible oils, for instance, labels are key to identifying the differences between products (virgin, extra virgin, etc.) and their origins (regional, national, European, etc.), especially when there is a preference for Italian-made products.

03DIGITAL INNOVATIONS IN THE FOOD INDUSTRY

Digital technologies enable agri-food companies to reduce times and costs*, while also helping consumers to make safe choices. The FAO describes Blockchain as a unique opportunity for the agricultural sector, with three important benefits: an open digital ledger, improved transparency throughout the supply chain and increased ease of data recovery in critical health situations**.

04

*Smart AGriFood Observatory (2019) –  Digital technology takes the field, but the game is all about the supply chain (“Il digitale scende in campo, ma la partita è la filiera”).

** FAO (2018) – Emerging Opportunities for the Application of Blockchain in the Agri-food Industry.

44%

of the world’s consumers pay attention to origin and supply chain transparency

53%

European citizens are very careful about food origin

42%

of Italian companies have implemented digital traceability solutions

2 out of 10

of the world’s major food retailers will be using Blockchain by 2025

+270%

the value of the Agriculture 4.0 market in Italy from 2017 to 2018

80%

Italians use labels to distinguish between different types of olive oil

Sustainable inside and out
In the bottle On track to reaching the target

Sustainable inside and out

We aim to transcend superfluousness to protect the essential, by rethinking our production models and enhancing their fluidity, efficiency and environmental friendliness.

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